VTech from Hong Kong is the biggest global player on the market of edutainment / educational gaming, still ahead of Leapfrog. The V.Smile debuted in 2004, with countless versions, variants and a few successor released since then. Games are sold on so called “smartridges” and are often featuring prominent names from Disney and others. Their focus lies on Electronic Learning Products (besides other business sectors) for kids between 3 and 6 years. The technology is stuck somewhere near the 16-Bit area (which is good enough for most games and their audience) and paved the way for quite big success of this product range. Apart from the joystick, many consoles came with a microphone. The V.Smilew was successfully transferred to Handheld gaming later.